A link from Writes Like She Talks tells us that people are "50 percent more likely to be influenced by word-of-mouth recommendations from their peers than by radio/TV ads". I'm only surprised the figure is so low, actually. As I said in my comment to Jill's post, I'd love to see industry-specific figures. Namely, I'd be almost willing to bet that when it comes to books, and maybe to a lesser extent CDs/music, that figure skyrockets. Jill's anecdotal evidence that women "sell" stuff (namely, kids' stuff) more than men do seems to jive with my own largely anecdotal sense that more women are reading/talking about books than men. Not sure what any of this means, but it's interesting stuff.
Thoughts?
1 comment:
Can't remember where I've seen the number, but it's pretty high re: percentage of book buyers who are women.
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